e-onlinedata, the nation’s leading e-commerce merchant account provider and a wholly owned subsidiary of PowerPay, announced that it launched a wide-ranging co-marketing program with buySAFE, the leader in online trust and safety. In the new program, merchants approved by e-onlinedata will automatically qualify for a buySAFE-certified account, which will allow them to display the buySAFE Seal on their Web site and bond guarantee in their checkout. Once installed, buySAFE increases consumer confidence, leading to greater Web site conversion, more sales and repeat customers.

“This new partnership represents one more step in e-onlinedata’s commitment to help our merchants and value added resellers (VARs) become more successful,” said Stephen Goodrich, president, PowerPay. “Research has proven that shoppers who are comfortable and confident in the trustworthiness of a merchant are more likely to complete an online purchase and return to make future purchases. We wanted to go above and beyond the industry standard and make it easy for our merchants to offer that level of consumer protection through buySAFE.”