If you can't be cheaper than the competition, be better. It's a mantra that could apply to the thinking behind Sage Instant Accounts. While the budget end of the accounting market is flooded with competent alternatives, Sage is clearly pitching this new version of the program at small business owners or sole traders who lack accounting experience yet don't want to compromise on features.

The approach is clear from the program's new Welcome page, which contains links to useful information, such as 'What do I do first?', which explains the most important steps in beginning to record your finances.