Smart Transaction
Systems(R) (STS), a provider of stored-value card systems, including gift card
and customer loyalty programs, announced today that its gift and loyalty
programs are now compatible with the latest technology in smart cards. The
new "contactless" smart cards, key tags, and "smart stickers" need only be
passed in front of the card reader to complete the transaction. The stored-
value or loyalty card does not even need to be handed over to the clerk.
When used in combination with high-speed broadband transaction processing
technology available from STS, contactless transactions are faster than any
other type of transaction, including cash. "This is an ideal solution for any
organization that wants to give their customers a very fast and convenient way
to complete multiple types of stored-value card transaction, including gift
and loyalty programs," said Ray Clopton, president of STS. "We're seeing a
great deal of interest from organizations ranging from coffee shops to
sporting venues and food service companies that run corporate and college
cafeterias."