When Paul Fischer and Gregory Skibbee started eBay jewelry seller Windsor Auctions (eBay User ID: windsorauctions-usa) in 2005, they weren't sure whether they should try selling internationally. But when Fischer, a 39-year-old Lutz, Florida, entrepreneur, and his 48-year-old co-founder looked more closely at what they would gain by going global, the choice was easy. "The one thing that pushed us over the edge was that by agreeing to ship internationally, the listings would appear throughout all of eBay," Fischer says. "We did it for the audience."